Creative Strategy and the Business of Design, by Douglas Davis

Ebook Free Creative Strategy and the Business of Design, by Douglas Davis

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Creative Strategy and the Business of Design, by Douglas Davis

Creative Strategy and the Business of Design, by Douglas Davis

Creative Strategy and the Business of Design, by Douglas Davis

Ebook Free Creative Strategy and the Business of Design, by Douglas Davis

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Creative Strategy and the Business of Design, by Douglas Davis

The Business Skills Every Creative Needs!
 
Remaining relevant as a creative professional takes more than creativity–you need to understand the language of business. The problem is that design school doesn’t teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you’ll learn about the business objectives and marketing decisions that drive your creative work. The curtain’s been pulled away as marketing-speak and business jargon are translated into tools to help you:

  • Understand client requests from a business perspective
  • Build a strategic framework to inspire visual concepts
  • Increase your relevance in an evolving industry
  • Redesign your portfolio to showcase strategic thinking
  • Win new accounts and grow existing relationships

You already have the creativity; now it’s time to gain the business insight. Once you understand what the people across the table are thinking, you’ll be able to think how they think to do what we do.

  • Sales Rank: #59386 in Books
  • Brand: HOW
  • Published on: 2016-06-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00″ h x .63″ w x 6.00″ l, .99 pounds
  • Binding: Paperback
  • 208 pages

Review
“This book is what separates good designers, from great designers. It bridges the often neglected gap between business, design and strategy. A must have resource.” –Jacob Cass, Brand Identity Consultant and Founder of Just Creative

“If Davis’ book isn’t the best book written for strategists, it is waaaaaay up there. Last time I liked a strategist’s book this much was Steel’s Truth, Lies, and Advertising.” –Luke Sullivan, Author of Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

“Creatives are often pigeonholed by our industry as just “artists”. But not if we all read this book. Finally there’s an in-depth guide to help designers, copywriters and others infuse strategic business-thinking into every piece of creative work” –Pete Barry, Creative Director and Author of The Advertising Concept Book

About the Author
Douglas Davis enjoys being one of the variety of voices needed both in front of and behind the concept, strategy, or execution. He is the principal of The Davis Group LLC and an associate professor within the Communication Design department at New York City College of Technology in Brooklyn. In addition to client work, Douglas contributes to HOW University and the advisory board for New York City’s High School for Innovation in Advertising and Media (IAM). Douglas holds a BA in graphic design from Hampton University, an MS in communications design from Pratt Institute, and an MS in integrated marketing from New York University.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Gold
By Amazon Customer
While reading ‘Creative Strategy and the Business of Design’ I realized there were some critical pieces missing in my pitches to prospective clients. With a graduate degree in design this wasn’t something I was proud of.

Davis’ book is gold for three main reasons. It gives you the business strategy framework in laymans terms, easy enough for you to take and apply right away. Doug painstakingly made sure everything in this book was something you could absorb, use, and apply.

Secondly, If you know anything about design, making the complex simple is no easy task. This book excels at that very thing.

Lastly, this is not some business guy sans talent preaching how you should approach your design business. Doug is a creative, through and through. I should know. We both attended the Pratt graduate design program in New York City together.

I finished this book on Sunday June 5th with an important client meeting the following day. This was a cerebral group but they were immediately at ease knowing there was a structure and a process. This increased both my alignment and my value. I attribute the success and subsequent engagement of that meeting to this book.

0 of 0 people found the following review helpful.
Insightful book on the business aspects of design
By Parka
This book is for creative professionals who want to understand more about the business aspect of design industry. It has lots of insights that should benefit freelancers, especially those who have to work with clients, big companies.

This book goes through the why of design. It answers questions like who are the customers that you’re targeting, how you should target them, how to be relevant to them, and how to meet the business objectives of your clients who are paying you. There are explanation of different strategies involved, how you should approach your project and the different aspects to consider besides design itself.

So it’s not just as simple as coming up with a beautiful graphic. It’s about making your work relevant to people who see it so that it can be effective at bringing the message across.

The content is not something you would expect to be taught at design schools. And it’s precisely because of that that this book is going to be helpful to creative professionals, especially those who have ambitions of creating work with greater impact.

Overall, the concepts presented allows you to take a top down view at creative work. It’s mostly strategy, and it explains the difference between strategy and execution. If you want more practical hands-on advice, I would recommend you check out Burn Your Portfolio: Stuff they don’t teach you in design school, but should too.

0 of 0 people found the following review helpful.
Book from a Knowledgeable Author. #GetIt
By Johnny
Not many people know authors from books, so they are not sure if what they write is their professional opinion or just Wikipedia input. But I was a student at the college which Douglas Davis teaches at and from what I hear from friends and peers he is a great professor very knowledgeable, and he took that and wrote a book. Someone that’s in the graphic design field with strong proof that he is the field and ontop of that he is a educator wrote that book. You couldn’t ask for more. I highly recommend this book if your in the field, if your a college professor recommend it to your students, or any business owner who wants to make their business stronger clientele based and generally. #GetIt

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