6 Gen Z Editors, Stylists, and Influencers on What's at the Top of Their Holiday Wish Lists in 2024


Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends.

There are dozens of ways to capture Gen Z’s attention during the holiday season. Just scroll TikTok, where there are thousands of entries and wish-list ideas dominating the algorithm, each providing a cooler, fresher, more indie take on holiday gifting nowadays. There are candles, cute homewear items, and chic shoes galore promising to be the best gift of the holiday season for one of the industry’s largest and fastest-changing buying blocs. It’s clear: Gen Z is after something special, a gift that feels as fresh and vibrant as they are. But with brands flooding our feeds, how can anyone truly figure out what’s worth it and what’s just noise?

For this edition of Gen Z Says, we’ve flipped the script on the influencers and cool kids on the block who usually decide what’s hot. This time, we asked them what they want for the holidays. These Gen Z creatives have built their empires on making you drool over the stuff in their closets—so what’s on their own wish lists? Spoiler alert on some of my favorites: tomato-shaped menorahs, viral Coach handbags, and diamond-encrusted Patek Phillipe watches. Whatever it is, these six trendsetters know what’s worth coveting this season. Below, discover what Gen Z editors, stylists, and influencers have on their lists in 2024.

Jalil Johnson is a fashion creator and the author of the Consider Yourself Cultured Substack newsletter.





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