The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett, Michael J. Casey

Download PDF The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett, Michael J. Casey

The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett, Michael J. Casey

The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett, Michael J. Casey

The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett, Michael J. Casey

Download PDF The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett, Michael J. Casey

Exactly what’s issue with you? Do you incline to do anything in your leisure time? Well, we think that you need something new to acquire today time now. It is not type of you to do nothing in your spare time. Even you require some enjoyable relaxes; it does not imply that your time is for negligence. Were really sure that you need extra thing to accompany your free time, do not you?

Well, now let’s see just how guide will certainly exist for you. The Social Organism: A Radical Understanding Of Social Media To Transform Your Business And Life, By Oliver Luckett, Michael J. Casey is the one that could influence you to have far better time to kick back. So, just what you get in the free time is not only loosening up yet additionally extra expertise. Understanding and experience are extremely deserving as well as they will be timeless. The visibility of this publication can support you to have that ageless worth. Really priceless and beneficial are exactly what you could likewise acquire from reading this publication.

There is absolutely nothing to question t get this publication as one of the knowing procedure to improve the knowledge and also perception. When you can appreciate of the writer and guide, you could really feel happy to read guide. As a publication, The Social Organism: A Radical Understanding Of Social Media To Transform Your Business And Life, By Oliver Luckett, Michael J. Casey does not just become the analysis material. It can be the friend to be always there with you. When you have nothing to do, this publication can be a wonderful alternative making your time worthier.

After setting up the communication of you in order to like such publication, you can straight locate as well as get to download and make take care of the The Social Organism: A Radical Understanding Of Social Media To Transform Your Business And Life, By Oliver Luckett, Michael J. Casey The source can be obtained from connect to offer below. As one of the best publication website worldwide, we always supply the most effective points. Of course, guide that we provide always guide that provides extraordinary point to find out as well as get. If you believe that you actually need this book now, get it immediately.

When including The Social Organism: A Radical Understanding Of Social Media To Transform Your Business And Life, By Oliver Luckett, Michael J. Casey, we feel actually certain that this book can be an excellent material to review. Reading will certainly be so pleasurable when you like guide. The topic and just how guide is presented will certainly influence how someone enjoys finding out more and also much more. This publication has that part making lots of people fall in love. Even you have few mins to spend on a daily basis to read, you could really take it as advantages.

Compared to other people, when someone constantly aims to allot the time for reading, it will give finest. The outcome of you read The Social Organism: A Radical Understanding Of Social Media To Transform Your Business And Life, By Oliver Luckett, Michael J. Casey today will certainly affect the day assumed and also future thoughts. It indicates that whatever gained from reading publication will be long last time financial investment. You might not should obtain experience in genuine condition that will spend more money, but you can take the method of analysis. You can additionally discover the genuine thing by reading publication.

Providing excellent publication for the visitors is sort of pleasure for us. This is why, guides that we provided constantly the books with extraordinary reasons. You could take it in the type of soft file. So, you can check out The Social Organism: A Radical Understanding Of Social Media To Transform Your Business And Life, By Oliver Luckett, Michael J. Casey quickly from some gadget to make best use of the modern technology use. When you have determined to earn this publication as one of referred book, you could offer some finest for not only your life however likewise your individuals around.

The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett, Michael J. Casey

“A must-read for business leaders and anyone who wants to understand all the implications of a social world.”-Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company

From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media — how it works, how it’s changing human life, and how we can master it for good and for profit.

In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades.

How did this happen? The scope and pace of these changes have left traditional businesses — and their old-guard marketing gatekeepers — bewildered. We simply do not comprehend social media’s form, function, and possibilities. It’s time we did.

In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks — to an astonishing degree — mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world’s social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media — and to make online content that impacts the world — you must start with the Social Organism.

With the scope and ambition of The Second Machine Age and James Gleick’s The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world — a guide not just to social media, but to human life today and where it is headed next.

  • Sales Rank: #24930 in Books
  • Published on: 2016-11-15
  • Released on: 2016-11-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25″ h x 1.13″ w x 6.38″ l, .0 pounds
  • Binding: Hardcover
  • 336 pages

Features

  • Social Media Books Business

Review
“If anyone can help us understand this digitally connected world, it’s [Luckett and Casey]–and they don’t disappoint…. The book offers a deeply informed and nuanced portrait of the social-media landscape, supported by numerous examples…..This is an overarching theory of social media, spanning disciplines from biology to anthropology to business to computer science… Compelling.”―Booklist

“Social media is the most obvious recent way that human life is being forever changed by technology. This book’s brilliant unifying metaphor, the Social Organism (which is the converse of my mentor Marvin Minsky’s book Society of Mind) illuminates how the ground is shifting beneath our feet. As Luckett and Casey conclude, social media will begin to act more and more like a global brain. The implications for our way of life, our governments, and our businesses are immense. I cannot recommend this book enough.”―Ray Kurzweil, inventor, author, and futurist

“The Social Organism’s exploration of social media goes far beyond a recipe for clicks and ‘likes’ and presents a deeply convincing theory of how life is changing in the digital age, and how you can use social media not only to transform your business but to help change the world.”―Arianna Huffington, Co-Founder and Editor-in-Chief of The Huffington Post and #1 New York Times bestselling author of The Sleep Revolution

“In less than a decade, social media has gone from fringe to mainstream. In the next decade, it will reorder the ways people communicate, work together, trade, and pursue ideas. Luckett and Casey have written the quintessential guide to understanding our social future.”―Marc Andreessen, co-founder and general partner, Andreessen Horowitz

“When I started my first business in 1992, there was no social media. Today, no successful business is launched without a social strategy. This book is the best guide out there. Want to build a brand or a cause? Start by reading this.”―Daymond John, CEO of FUBU, CEO of Shark Branding, Co-Star on ABC’s Shark Tank, bestselling author of The Power of Broke

“I saw how humankind can use the Internet to bring about positive change when Oliver Luckett helped register 2 million new voters for the Declare Yourself campaign we initiated in 2004. Since then, social media seems to have delivered such transformative change again and again. In their deeply insightful new book, The Social Organism, Oliver and Michael Casey make sense of it all. Finally, even this ancient clunk of an Internet user has some sense of what it’s all about and where we’re heading.”―Norman Lear

“Social media and its complexity may appear to be disordered chaos, but, using a natural and biological lens, The Social Organism helps us make sense of this powerful new system. Important reading for anyone trying to understand the world.”―Joi Ito, Director, MIT Media Lab and Co-Author of Whiplash: How to Survive Our Faster Future

“As individuals, we are the authors of our own thoughts. But, social media has triggered emergence. The sum of our public thoughts has become greater than the whole–a new life has manifested. The Social Organism brings context and perspective to this, our hyperconnected ecosystem.”―Biz Stone, Co-Founder, Twitter, Medium, and Jelly; author of Things a Little Bird Told Me

“The Social Organism is a remarkable hybrid: a riveting history of mass media, a convincing guide to the landscape of digital platforms, and an indispensable window into our future world. It’s a must-read for business leaders and anyone who wants to understand all the implications of a social world.”―Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company

About the Author
Oliver Luckett is a technology entrepreneur and currently CEO of ReviloPark, a global culture accelerator. He has served as Head of Innovation at the Walt Disney Company and co-founder of video sharing platform Revver. As CEO of theAudience, Luckett worked with clients such as Obama for America, Coachella, Pixar, and American Express. He has helped managed the digital personae of hundreds of celebrities and brands, including Star Wars, The Chainsmokers, Steve Aoki, and Toy Story 3.

Michael Casey is a writer and researcher in the fields of economics, culture, and information technology. He is the author of three critically-acclaimed books: The Age of Cryptocurrency (2015), The Unfair Trade (2012), and Che’s Afterlife (2009). In a two-decade career as a journalist, much of that spent as a reporter, editor, and columnist at The Wall Street Journal, he wrote extensively on global economics and finance. In 2015 Casey become a Senior Advisor at MIT Media Lab’s new Digital Currency Initiative.

Most helpful customer reviews

9 of 10 people found the following review helpful.
Refreshing perspective
By Amazon Customer
First of all, as someone who rarely reads books for entertainment, I really enjoyed this one. Besides being well written and structured, it throws some interesting ideas out there that have definitely made me look a bit differently at social media. Second, as someone who works with social media, you often find yourself guilty of focusing altogether on the details, the data, the algorithms. This book, however, gave me an opportunity to step back and look at the wider image of the social network. Very refreshing.

2 of 2 people found the following review helpful.
Brilliant read!
By Amazon Customer
One of the best reads of the past decade. Which is longer than the world of Social Media we now live in. Great historical perspective, but more importantly points the way forward of how to navigate the fast paced social media world we are turning into.

0 of 0 people found the following review helpful.
Its OK…not pathbreaking.
By Mark Twain
Its a good book – NOT a great book.

Worth one time read.

I was able to finish it one sitting. Thankfully, not too fat!

The authors seem to go too much in biology trying compare social media with a living organism.

The last 2 chapters about future were a bit dramatic and boring.

If you are a into social media marketing like me, there is not much to take home from here.

If you are just curious about the phenomenon of social media, this book does help.

I would not say reading this book is a waste of time but I would not call it a path breaking book either!

Hope this helps!

See all 46 customer reviews…

The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett, Michael J. Casey PDF
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett, Michael J. Casey EPub
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett, Michael J. Casey Doc
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett, Michael J. Casey iBooks
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett, Michael J. Casey rtf
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett, Michael J. Casey Mobipocket
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett, Michael J. Casey Kindle

The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett, Michael J. Casey PDF

The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett, Michael J. Casey PDF

The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett, Michael J. Casey PDF
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett, Michael J. Casey PDF

Add a Comment

Your email address will not be published. Required fields are marked *

Wordpress SEO Plugin by SEOPressor