Strategic Storytelling: How to Create Persuasive Business Presentations, by Dave McKinsey

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Strategic Storytelling: How to Create Persuasive Business Presentations, by Dave McKinsey

Strategic Storytelling: How to Create Persuasive Business Presentations, by Dave McKinsey

Strategic Storytelling: How to Create Persuasive Business Presentations, by Dave McKinsey

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Strategic Storytelling: How to Create Persuasive Business Presentations, by Dave McKinsey

“Strategic Storytelling” is a complete guide to creating persuasive business presentations. Based on intensive study of presentations developed by leading management consulting firms, this step-by-step playbook shows you how to craft stories using proven narrative frameworks, design data-driven slides, and master your verbal and non-verbal delivery.

  • Sales Rank: #135600 in Books
  • Published on: 2014-11-08
  • Original language: English
  • Dimensions: 9.00″ h x .63″ w x 6.00″ l,
  • Binding: Paperback
  • 266 pages

About the Author
Dave McKinsey worked in a consulting firm for over sixteen years and is now a writer and business communications trainer with SpeakingSherpa LLC.

Most helpful customer reviews

34 of 34 people found the following review helpful.
How expensive consulting firms create their presentations
By John Gibbs
Where do the most compelling strategy presentations come from? The answer, of course, is from top tier management consulting firms, according to Dave McKinsey in this book. So the author uses slide decks prepared by McKinsey & Company, Boston Consulting Group and Accenture to demonstrate his principles, bearing in mind that strategic storytelling is mostly about what you do before you actually speak to a group.

On reading the book, two things become very plain: the author uses the word “story” to describe a strategy presentation, rather than to describe something you might read in a storybook or see in a movie; and the author’s concept of a good presentation slide has a whole lot more words on it than the maximum of six recommended by Seth Godin and other visual presentation authorities. Perhaps the strategy presentations are intended primarily as printed documents, rather than to support a speech; this theory seems to be supported by the way the author provides a complete analysis of the presentations without having to consider any words which might have been spoken.

The three presentations analysed in the book are presentations made by consulting firms to the US Postal Service, relating to the very difficult strategic challenges faced by the USPS. The presentations give some interesting insight into the advice you are likely to get when you engage expensive consultants, and the author provides a very useful commentary on structure and content for such presentations and the best ways to provide visual representations of information.

33 of 35 people found the following review helpful.
Feels like it was rushed to print
By kiteblues
I have several issues with “Strategic Storytelling” by Dave McKinsey, paperback edition 2014. It’s an attempt to use three related PowerPoint presentations to the United States Postal Service as examples of presentation structure and design.

First, there isn’t enough content to make an entire book. There is some good material, but in trying to exhaustively cover each presentation, the contents and details of the actual presentations often obscure the lessons. There are “tips” called out in bold type throughout each chapter, but most of them are so obvious that they dilute the impact of those ideas that are worthwhile. They also don’t seem to follow any sort of underlying organization, or method for comprehension. If you missed any throughout the chapters, you can find them collected at the end of the book; all 87 of them in one long list.

Second, the book layout doesn’t match the slide on each page with the text on that page, so there is constant confusion as to which slide is being discussed. Also, the slide references contain both the book Figure number and the presentation slide number (which are duplicated across all three decks); it’s too many numbers and too much flipping back and forth.

Third, this book needed at least one more round of proof-reading. I found three really glaring errors: Page 34 has a Figure placeholder “x” instead of the actual reference to Figure 3-3; Page 71 says “…cumulative loss through 202o” with a small letter “o” instead of a zero as the final digit; and Page 242 says “Finally, one particularly important but often forgotten practice by all levels of people is to verbally acknowledging others within the organization…” Shouldn’t the word “acknowledging” be merely “acknowledge”?

Overall, it’s a disappointment.

9 of 9 people found the following review helpful.
Great book
By LukaszMozejko
This is a great book for professionals who look for how to create business presentations rather than keynote(ballroom) presentations. The whole book is a case study how Mckinsey, BCG and Accenture delivered presentation for USPS.

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