6 Small Autumn Trends That Are Going to Last Beyond October—I Promise

In my fourteen-year career writing about fashion, one thing I find myself saying time and time over is that it’s the smallest things that can make the biggest difference to your look and style. I spend a good chunk of my time looking for easy, low-lift ways to make outfits feel fresh, with the sole goal of telling you all about them so you can decide whether or not they’re for you. This, in part, is the reason why I’ve since become Who What Wear’s (nonofficial) microtrend editor. Now, you might be thinking, what exactly is a microtrend? Let me fill you in.

At the start of each new season, I take a deep dive into the biggest trends as seen on the runways during fashion month (the most current being my autumn/winter 2024 trend breakdown). This is where we’ll profile the main players of the season where our wardrobes are concerned. Take leopard print, for example—it was huge across the catwalk, most often styled on models from top to toe. Now, while I’d applaud anyone who wants to go about their day wearing a leopard print coat, dress, tights, heels and bag all at once, chances are this isn’t how we’ll see the trend play out on the streets. Now, what I am seeing is leopard print coats take off. One of the hottest-ticket items of 2024, I can barely leave the house without seeing someone looking stylish in a statement leopard coat or jacket. It’s this distilling process and how a trend translates into real life where many microtrends form. And today, I’m going to talk you through the, for lack of a better term, biggest autumn microtrends of 2024.