According to the Internet, Everyone's Using Drugstore Shampoo in 2025—9 Editor-Approved Formulas

The people of the internet are often occupied by luxe products. Whether it’s a high-end blush or a designer lipstick, many of the beauty products that go viral have hefty price tags. Every so often, though, an affordable product makes the rounds. I’m talking about products like the ELF Halo Glow Liquid Filter ($14) or the L’Oréal Infallible Foundation ($17)—you know, the ones you can pick up during a run to the drugstore.

That’s the case with the internet’s latest obsession. While I admittedly didn’t see it coming, 2025 seems to be the year we’re swapping expensive and salon-sourced shampoos for drugstore ones. Even content creators are in on the trend. Alix Earle, for example, recently waxed poetic about her favorite Pantene shampoo and conditioner. Other people are hyping up their favorite formulas from classic drugstore brands like L’Oréal, Herbal Essences, and Head & Shoulders.