No Joke—This New, In-Demand Product Has Made My Hair Look (and Smell) So Expensive


Being a beauty editor means getting your hands on some of the biggest launches before anyone else. Yep, that’s right. We are lucky enough to test the best new beauty products in advance so that we can share our honest thoughts with you and help you decide whether you really need something or not.

It may only be January, but I’ve already had some super exciting products land on my desk, and I’ve been busy putting some of this year’s most in-demand launches through their paces.

One launch that I have been desperate to talk about is the new Gisou hair mask. If you didn’t know by now, I am a huge fan of Gisou. I’ve used the brand’s hair oil for as long as I can remember, and the honey-infused hair perfume always earns me compliments.

Created by influencer Negin Mirsalehi, Gisou launched in 2015 and took the internet by storm thanks to its unique story and efficacious hair formulas. If you didn’t know, Mirsalehi and her father have a bee garden, and each product from the brand contains the family’s sustainably sourced honey. Not only does this honey add salon-worthy shine to your hair, but it means that each and every product smells incredible.



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