Hailey Bieber and Matilda Djerf's New Holiday Lip Product Is Sure to Sell Out ASAP


(Image credit: @haileybieber; Hugo Comte/Rhode)

Hailey Bieber and Matilda Djerf are both internet it-girls. The former is a model meets beauty brand founder (does Rhode ring a bell?) known for kicking off the “glazed donut” trend. The latter is a mega-influencer meets lifestyle brand founder (Djerf Avenue is everywhere) known for her signature ’70s-inspired hair.

Together, they’re responsible for some of social media’s biggest beauty and fashion trends, so it makes sense that they would eventually come together to collaborate…we just didn’t expect today to be that day. Yep, that’s right. Bieber and Djerf just announced a new holiday lip product that’s sure to sell out ASAP. Seriously, if you want in on this, I suggest acting fast. Keep scrolling to see the trendiest, shimmeriest, and mintiest lip product of the holiday season.

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(Image credit: Hugo Comte)

The campaign images are too good to miss. Here, Djerf is pictured with her internet-famous hair done up in a fun and unexpected style à la Cindy Lou Who from How the Grinch Stole Christmas. It’s easy to see the high-shine finish of the new Peppermint Glaze Peptide Lip Treatment on her lips.

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(Image credit: Rhode/Hugo Comte)

Here’s a closer look at the new lip product. The subtle shimmer is stunning.

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Sure, the new holiday lip product is the main focus of this campaign, but Djerf’s all-red outfit, complete with a silk shirt, matching tights, and satin pumps, is giving me major holiday outfit inspo. Is this my next holiday party look? Yes, yes it is.

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