I Know a Viral Item When I See One, and This $90 Zara Barn Jacket Set Off All My Alarm Bells


Ask anyone who knows me what my greatest skill is. Really, ask them. I’d be willing to bet my next paycheck that they’d mention Zara and shopping. I have a very specific skillset after years and years of thrice-a-week Zara check-ins, and it includes zeroing in on a handful of pieces out of hundreds or even thousands that’ll pop off. I did it with the brand’s recent viral cinch-waist leather jacket. I also recall finding a linen halter top and lounge pant set a few years back that sold out not once but twice in the weeks following. See, there are benefits to shopping for a living, even if my wallet has to suffer.

After reading all that, I’m sure you have a pretty good idea of what I’m about to tell you. I did, indeed, stumble across a great find, one that I’m 99% certain will sell out in the next week. It’s $90 and red—check and check—plus, it’s a barn jacket, one of the most desirable outerwear styles of the season. (Just ask Hailey Bieber, Jennifer Lopez, Dua Lipa, and Alexa Chung.) As one last added bonus, it’s made from 100% cotton, and it features a contrast black collar and silver hardware.