I Predict This £66 Designer-Passing Bag Will Sell Out By This Weekend

With almost a decade of working in the fashion industry under my belt, I’ve developed a kind of sixth sense when it comes to the pieces that will sell out next. For years I’ve watched new-in items soar in popularity and spent hours refreshing in case of a restock, and now I’m able to predict the next best-selling items as soon as they appear in the new arrivals section. On my morning scroll of the new-in buys at some of our favourite retailers, my eye was caught by an expensive-looking tote bag that is destined to go out of stock as quickly as it arrived. Let me introduce you to the ASOS Design Suede Bowler Tote.

There are particular details I look out for when predicting the next sell-out piece. First, a refined design, in-line fashion‘s current love for paired-back minimalist pieces. Next, an anti-trend edge, void of bells and whistles that can quickly date is key in making it a worthwhile addition to any wardrobe. Finally, a colourway that feels current and highly wearable. With a sleek silhouette, refined brown and burgundy shade options and a classic design, this tote bag fits all the criteria.

The bag itself emulates a bowling bag with the curved shape featured on both the front and back panels. Whilst the silhouette is structured, the suede fabric brings an ease that makes the bag feel less formal and more ready for everyday outings. One detail that adds to the premium feel is that the handles are secured from the inside of the bag, maintaining the paired-back look of the bag that feels reminiscent of a rarer The Row Margaux bag design.