Kate Middleton Just Wore the Trending Colour Millennials Hate but Gen Zs Love

Delivering a speech at The Design Museum in London today, Princess Catherine (aka Kate Middleton) styled the trending colour that’s completely dividing millennials and Gen Zs this season. 

Dubbed “Gen Z purple”, the striking violet shade has become to go-to colour choice for Gen Z directed marketing—cropping up in adverts and on packaging directed towards the younger audience for the past few years. Usurping the once prolific “millennial pink” as the favoured colour amongst marketeers, Gen Z purple has transcended the marketing sphere as the new colour trend that the fashion set is embracing this season. Millennials on the other hand? They seem to have different opinions on the colour purple, as our Slack group this morning attests. All of our editors who fall into the millennial category said this was, and I quote, “their worst colour”. “It reminds me of my school uniform, so I’ll never wear it’, proclaimed social media editor, Joy Ejaria. “I’m sure the bedding from my teens was this exact shade of purple”, chimed deputy editor, Maxine Eggenberger.

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