Sustainabloom (L) and GLOBALG.A.P. North America (R) logos. | American Floral Endowment and GLOBALG.A.P.
Sustainabloom, by the American Floral Endowment, is partnering with GLOBALG.A.P. North America to present an upcoming webinar for professionals across the floriculture industry on “Demystifying Certifications.”
This free webinar will take place on May 29, 2025, at 1 p.m. EST and will offer growers and producers guidance on how to leverage Sustainabloom’s resources to assess their progress towards more sustainable farming practices and evaluate if third-party certification is right for them.
With increasing pressure from consumers and retailers for transparency in production processes, floriculture businesses are seeking ways to understand what’s required and how to navigate their options. This webinar will empower attendees to do just that.
Many growers are already implementing responsible practices — this session will help them recognize those efforts and determine where they can still improve. Sustainabloom’s tools and resources will be highlighted throughout the webinar, including user-friendly educational guides, assessment tools, funding opportunities, and information on certifications.
This session will also outline how current sustainability efforts can lead to third-party certification. Key takeaways will include:
- Acknowledgement of current sustainability efforts.
- How to make the most of available resources through Sustainabloom.
- What third-party audits look for — and how to bridge the GAP.
- Learning about the process of moving from good practices to certification.
Antonio Restrepo, Producer Relations Manager at GLOBALG.A.P. North America, will present key insights from his experience supporting growers across the Americas. Antonio’s background includes quality assurance, food safety, and sustainability program implementation, making him uniquely positioned to demystify the certification process and offer practical advice on aligning existing practices with third-party requirements.
The webinar will also include a live Q&A session where attendees can gain further insights from Restrepo and members of the Sustainabloom team.
“As retailers continue to raise the bar on sustainability expectations, we’re working to empower growers with the knowledge and tools they need to meet these needs,” says Debi Chedester, CAE, Executive Director of the American Floral Endowment. “This collaboration with GLOBALG.A.P. helps expand our educational reach and help growers thrive in a changing market.”
Roberta Anderson, President of GLOBALG.A.P. North America, says, “We’re thrilled to work alongside Sustainabloom to support producers who are navigating sustainability and looking to learn more about certifications. The certification landscape often seems complex and inaccessible, and this webinar can help demystify the process.”
To register ahead for the webinar, click here.