Other-Era Elegance, Cinematic Style, and Soft Shades: Everything to Know About Giorgio Armani's New York Show


Ever since it was announced that Giorgio Armani would be presenting its spring/summer 2025 runway show in New York instead of its regular location at the Armani Teatro in Milan, the fashion community has been buzzing. The collection arrived last night on the Upper East Side in New York as 690 guests dressed in black-tie attire poured into the Park Avenue Armory to a space designed to re-create a 1930s-era Grand Central Station. The location was intentional, as it is just a few blocks away from the just-opened Giorgio Armani Residences and a new restaurant, as well as the Giorgio Armani flagship boutique. The show also arrived on the occasion of the brand’s 50th anniversary and just months after Mr. Armani celebrated his 90th birthday.

Guests began the evening in a jazz bar created for one night only. A video of a train pulling into a station was projected onto the walls before guests took their seats for the runway show in the next room, where they found seating with embroidered cushions along curved booths set next to cocktail tables. The collection opened with a model dressed in a khaki jacket and trousers styled with a knit cap, oversize sunglasses, and riding boots, as well as a porter carrying her suitcases, emphasizing the elegance of a bygone era. It also felt cinematic in both the production and the looks that showed on the runway, which speaks to Mr. Armani’s inspiration for the show, which drew from the nostalgia and fashion of old cinema. Ahead, more on the spring/summer 2025 Giorgio Armani show—from the celebrity-packed front row to the biggest runway moments.

A Return to New York

Giorgio Armani unveiled the Giorgio Armani women’s spring/summer 2025 collection in New York, a long-awaited return to the city after his last showing in 2013. The night was also to celebrate the opening of the newly redesigned Madison Avenue building. Drawing inspiration from 1930s and 1940s architecture, this elegant space features ten residences that have already sold, along with a new restaurant. The fashion show was held at the Park Avenue Armory, a historic 19th-century venue on Manhattan’s Upper East Side, and was followed by an after-party featuring live performances by Chaka Khan and James Blake.

(Image credit: SGP)

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(Image credit: Giorgio Armani)

A Cinematic World With Other-Era Elegance and Soft Pastels