Meet the Chilean beer getting its moment in the limelight over 20 years after losing a legal battle with LucasFilm—‘It’s creative, but it's somebody else's creativity’
In this galaxy—and only about 20 years ago—the marketing team behind Chilean beer Cerveza Cristal had a clever and bizarre idea. The brand edited advertisements for the beer directly into television broadcasts of the original Star Wars trilogy. Instead of watching an ad break, viewers could watch A New Hope or The Empire Strikes Back […]