The Stats Don't Lie—These Are the Bestselling Fashion Buys of 2024

With 2025’s arrival on the horizon, a feeling of newness is in the air. Over the coming months, we can expect an influx of new collections, fresh trends taking hold and plenty of unexpected stylings (I’m looking at you bows upon bows) to appear just as they did this year.

Whilst I’m intrigued to see what the runways have in store for us and microtrends that will arise in various European cities, I’m taking this moment of pause before January arrives to look back at the year we’ve had. Through the swathes of green of brat summer and time spent holding space, there was a distinct movement in fashion that focused on the return to classic dressing and the quietening of fashion, with high-end designers and the high street alike putting more focus on foundation pieces this year.

In turn, an array of items were created that have serious staying power in our wardrobes, and before we dive head-first into the new-in sections, there’s an array of timeless staples from 2024 that deserve consideration in our wardrobes.

To really consider the key styles that came out of 2024, I’ve dug into the data to consolidate the best-selling items of the year, all of which have already proven their ability to withstand moving trends, faced changing seasons and gained their credentials as smart buys for 2025. Take classic tailored trousers that adjust to office looks, casual weekends and evening attire without breaking a metaphorical sweat. Or a sleek bag, intricate in design but classic in form that makes a statement each and every year that it’s worn. Even the simplest of T-shirts takes on the hottest days and coolest evenings alongside us.